For deep-tech teams outside Europe

Build the European market around the right first customer.

Based in Paris, we turn a broad European ambition into a focused market plan, the right local partnerships, and conversations with buyers who can become your first signed customer.

Contact See how we work
A painted map of Europe with a signal entering from the west
From market choice to first signed customer.

Europe is not one market.

Germany, France, the Nordics, and Southern Europe have different buyer cultures, procurement cycles, and regulatory paths.

Without local positioning and a credible first account, teams burn runway on broad lists and cold outreach that does not convert.

Strategy from the top. Evidence from the market.

We connect market choice to execution. Every assumption is tested against the companies, partners, and buyers that matter.

Start with the market

We choose the countries, buyer groups, channels, and regulatory path that fit the technology. The result is a focused European plan, not a continent-wide target list.

  • Country priorities
  • Ideal customer profile
  • Positioning
  • Regulatory pathway

Work back from the first deal

We identify the accounts and partners that can create real market evidence. Then we use warm introductions, live conversations, and buyer response to improve the plan.

  • Target accounts
  • Partner shortlist
  • Introduction plan
  • Prospect feedback

The work moves in three stages.

Each stage has a clear output. Ongoing support follows only where it helps the team move a live opportunity forward.

  1. 01

    Strategy sprint

    Prioritise the countries, sharpen the ideal customer profile, set the positioning, map the regulatory path, and build the first account list.

  2. 02

    Activation

    Open the right conversations, test the message with real prospects, and use the response to refine the market and partner plan.

  3. 03

    Ongoing support

    Prepare for meetings, refresh the target list, support partner conversations, and stay close as the first European contracts take shape.

Best for teams ready to sell, not just explore.

Market entry works when the technology is ready, the team can support the sales process, and there is enough evidence to make a European buyer listen.

  • A working product with credible technical evidence
  • Early customer or partner interest in your home market
  • A B2B or B2B2C sales model with meaningful contract value
  • A team ready to support European sales and delivery
Brock de Wolde, founder of Inneuvate

One senior partner throughout

The person shaping the plan stays in the room.

Brock de Wolde works hands on with every engagement from Paris, with direct experience inside the EIC ecosystem and open doors across European VC and industry.

Choose the market. Open the right doors.

Bring the technology, traction, and current market plan. We will tell you where the European case is strong and what still needs work.

Contact Explore EIC funding